The Philippines’ Tourism Department yesterday launched a new tagline that will be the country’s brand in the coming years, or at least until the current administration is in power, and you might have guessed it from the title - It's more fun in the Philippines! and #1forFUN.
The site carried these pictures to show how we can play with the tagline in order to help create a buzz in the social network (the Philippine's after all is the world's social networking capital).
But hours after the new tagline was launched, and moments after the hashtag #itsmorefuninthephilippines trended on Twitter, a barrage of criticisms showered Tourism Secretary Mon Jimenez with people saying that he was not so original since such tagline was already used by Switzerland in 1951 as evidenced by this vintage tourism poster:
Imagine how betrayed the Filipino netizens were when they found out about the copy thingy. This prompted Tourism Secretary Jimenez to issue this statement: "It's not meant to be a unique, magical & original line. It's meant to be a simple truth."
Well, I don't know, but if you ask me, K4R and K4H, is definitely #itsmorefuninthephilippines, so come visit my country, the Philippines! Oh, by the way, this is confirmed by the Philippine's top newspaper, the Philippine Daily Inquirer, with today's front page banner story - EDITOR KILLED IN GENSAN, Why you should go to the Philippines:
(Photo credit: itsmorefuninthephilippines.com and Mosquito Press)
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