January 6, 2012
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It's more fun
The Philippines’ Tourism Department yesterday launched a new tagline that will be the country’s brand in the coming years, or at least until the current administration is in power, and you might have guessed it from the title - It's more fun in the Philippines! and #1forFUN.
The site carried these pictures to show how we can play with the tagline in order to help create a buzz in the social network (the Philippine's after all is the world's social networking capital).
But hours after the new tagline was launched, and moments after the hashtag #itsmorefuninthephilippines trended on Twitter, a barrage of criticisms showered Tourism Secretary Mon Jimenez with people saying that he was not so original since such tagline was already used by Switzerland in 1951 as evidenced by this vintage tourism poster:
Imagine how betrayed the Filipino netizens were when they found out about the copy thingy. This prompted Tourism Secretary Jimenez to issue this statement: "It's not meant to be a unique, magical & original line. It's meant to be a simple truth."
Well, I don't know, but if you ask me, K4R and K4H, is definitely #itsmorefuninthephilippines, so come visit my country, the Philippines! Oh, by the way, this is confirmed by the Philippine's top newspaper, the Philippine Daily Inquirer, with today's front page banner story - EDITOR KILLED IN GENSAN, Why you should go to the Philippines:
(Photo credit: itsmorefuninthephilippines.com and Mosquito Press)
Comments (31)
The simple truth is a good thing!
One mans truth is another's lie er!
I would love to visit your country.
wow
the simple TRUTH. so right!
You payin for my ticket?
My aunt Restless Butterfly visited your country 2, 3 times already. Hope she will invite me on the next visit.
Almost forgot to tell u, my aunt sponsored us to fly to Bandung, Indonesia next weeks, me, my cousin Ara known as Arrabella@xanga, my aunt and her parents @ my grandparents,
WOW Philippines ever! lolz.
Anything is more fun than the three inches of snow and blowing winds we have here. Anything except Switzerland ha ha.
Your country is beautiful. I'll visit again in next future.
Yeah, who says about owning the original statement? What matters is that Philippines is a beautiful country and Filipinos are happy people ^^
I am thinking long-term, about a six-months to year visit to the western Pacific in 2020. It doesn't matter that the Swiss said that about their country in 1951. Someone else probably said it about another country before that. Who cares? The fact is, the Philippines is full of beauty and human liveliness.
The Aquinos, seriously, need to get over their animosity towards the press.
What else can you tell us to promote us wanting to travel there?
@sometimestheycomebackanyway - :D truth is always a good thing
@andreas_d - hahaha
well, can't blame our Tourism Secretary, its the fault of the ad agency (BBDO Guerrero) who claimed it to be original even justifying the faux pas as a mere coincidence... lame
@C_L_O_G - oh, thank you C_L_O_G... hope you could visit us
I haven't visited the Phils since I was a child. I know a lot has changed. I want to see the lush beauty of my mom's homeland.
Apl. de. ap (from the Black Eyed Peas) said it best.
http://www.youtube.com/watch?v=91jH8YSef7c
@islandgypsygirl - yep yep
the best is truth 
@PrincessDiyanaAleeya - yes she did tell me that... wow... good for you going around different places
hope you can visit the Philippines too 
@we_deny_everything - hehehe but why not Switzerland?
@RestlessButterfly - and you tell me when you come
i'll give you a tour 
@heart_leigh - do visit... things have changed but the countrysides remain as beautiful as ever
@Grannys_Place - you'd love taking nature pics here
@brianchristopheryates - hahahaha
im still stacking up for a trip to your country 
im leaving mine... 
@ronsky - exactly
@worstenemy - yey! wow, Philippines!
@DivaJyoti - oh aside from the killings, the kidnappings, and all? well, there's caves, wonderful seascapes, amazing people, and weird food
hehehehe
@tribong_upos - My mom's from Bulacan. A Bulakenyo through and through. How about you?
@heart_leigh - Negros and Cebu
@tribong_upos - Sure, sure.
Comments are closed.